Service page playbook

What the page must do

Include:

• precise service scope,
• audience/use case,
• process,
• deliverables,
• time/price model if publishable,
• constraints,
• proof/case evidence,
• service area if relevant,
• FAQs only when genuine blockers,
• next action.

Controls that matter most here

• I-04 Primary intent and page type must be set using evidence P0
• Q-01 The page must let the user complete their task P1
• Q-07 Facts must carry subject, measure, unit, condition, date and geography P1
• E-09 Price, stock, availability and service scope must come from one current source P0
• I-08 Local service-area pages must rest on a real operational difference P0
• Q-14 Case studies must carry a measurable evidence chain P1