Page-type playbooks · The UltimateSEO Framework
12 page-type playbooks: what each kind of page must answer
The 100 controls apply to every page. These playbooks add the page-type specifics: what a homepage, a service page, a comparison, a local page or a case study has to make clear before it passes the publish gate. Each one links to the controls that matter most for that page type.
- HomepageMust answer quickly: who is this for, what does the company/product actually do, what outcome does it help achieve, what proof exists.
- Service pageInclude: precise service scope, audience/use case, process, deliverables.
- Product/SaaS pageInclude: exact product identity, primary jobs-to-be-done, plans/pricing basis, feature limits.
- Comparison pageFollow the recommended comparison page structure (framework section 16.5). The table and verdict come early.
- Alternatives pageAnswer: why someone is seeking an alternative, which alternatives solve which constraint, where incumbent remains better...
- Best-for-X/list pageMust have: real selection methodology, inclusion criteria, exclusion criteria, common comparison dimensions.
- Local/service-area pageRequires real local evidence: genuine service coverage, service conditions/lead time, local case or operational fact where available...
- Editorial guideMust add more than a commodity summary: first-party data, original expert analysis, genuine example, decision framework.
- Tool/calculatorTool appears early. Explain: inputs, formula/logic, assumptions, limitations.
- Case studyRequired chain:
- Author/profile pageUse real person or real editorial entity only. Include relevant experience, real role, selected work and genuine profile links.
- Support/post-purchase pageStructure:
Back to the framework hub · The publish gate every page type goes through