Quality and evidence · Branch Q.B, Accuracy and evidence chain
Q-07 Facts must carry subject, measure, unit, condition, date and geography
Changeable or numerical facts must include enough entity, unit, condition, time and geography that they cannot be misread when taken out of context.
- Scope
- All public content
- Priority
- High priority.
- Quality bucket
- Accuracy and evidence chain
- Legacy coverage
- GEO-13, GEO-19
Why it matters
A bare number or price can be read wrongly once it is lifted from the page, for example a figure without its unit, date or country. Search snippets and AI answers often quote a single sentence, so the context has to travel with the fact. Stating it in full keeps readers and answer engines from drawing the wrong conclusion.
How to implement
- Add a unit to every number and keep qualifiers such as 'up to', 'recommended' and 'measured'.
- For prices, state the currency, VAT treatment, country and contract length.
- Add a checked date or an 'as of' date to changeable claims.
- Name the city or service zone for local services.
- State the test or configuration conditions for performance figures.
Checklist
- Add units to numbers.
- Keep qualifiers such as 'up to', 'recommended' and 'measured'.
- For prices, explain the currency, VAT and contract length.
- State a checked date for changeable claims.
- Use an 'as of' date for changeable information.
- State the country, currency and tax of a price.
- For local services, state the city or service zone.
- For performance, state the test or configuration conditions.
How to audit
- Scan numerical claims for completeness of unit, date and context.
- Calculate a context completeness score for time-sensitive numeric facts.
How UltimateSEO checks this automatically
Partly automated. The crawler flags numbers that appear without units or date context as a low-confidence signal; completeness of subject, condition and geography is reviewed by a person. The crawl gives a signal; a person decides the final state with business evidence.
States used: PASS, FAIL, UNKNOWN, NOT_APPLICABLE or BLOCKED. UNKNOWN is never shown as a pass. How states work.
Sources
Part of The UltimateSEO Framework v4.1, revised 2026-10-07. Evidence states, control states and the publish gate are explained on the hub.