Entity and trust · Branch E.C, Local and operational source of truth
E-10 Cross-platform repurposing must use one fact source of truth
Web, video and social content must be controlled derivatives of the same facts, and changed prices, specs or claims must not be left outdated on other platforms.
- Scope
- All public content
- Priority
- High priority.
- Quality bucket
- Entity and trust
- Legacy coverage
- GEO-70
Why it matters
A video or social post that still quotes an old price or spec misleads viewers and can contradict the website. Search engines and AI answer engines may pick up that outdated version and present it as current. Treating each platform as a controlled copy of the same facts keeps the story consistent wherever someone finds it.
How to implement
- Name one source of truth for every critical price, spec and date.
- Date every derivative asset with its original publish or update date.
- Say 'as of' and give a date in any video where a changeable fact is fixed.
- After a major change, work through an update queue for the page, schema, feed and key video descriptions and captions.
- Link social and video content back to the canonical knowledge resource and audit older high-traffic assets on a schedule.
Checklist
- Define a single source of truth for critical price, spec and date facts.
- Put the original publish or update date on every derivative asset.
- If changeable facts will stay fixed in a video, state an 'as of' date.
- After a major change, create an update queue covering the page, schema, feed and important video descriptions and captions.
- Link cross-platform content to the canonical knowledge resource.
- Periodically audit stale high-traffic social and video assets.
How to audit
- Compare price, spec and date facts across the web page, video descriptions and social posts against the source of truth.
- Check that derivative assets carry the original publish or update date.
- Review high-traffic social and video assets for outdated facts.
How UltimateSEO checks this automatically
This control needs human evidence: how facts are kept consistent when content is repurposed to other platforms.
States used: PASS, FAIL, UNKNOWN, NOT_APPLICABLE or BLOCKED. UNKNOWN is never shown as a pass. How states work.
Myth guards that reference this control
Sources
Part of The UltimateSEO Framework v4.1, revised 2026-10-07. Evidence states, control states and the publish gate are explained on the hub.