Pillar 7 of 8 · The UltimateSEO Framework
Authority and distribution
Links, mentions, reviews, video and platform surfaces are earned through real value for a real audience, never through manipulation. The controls cover editorial backlinks, correct qualification of paid, UGC and untrusted outbound links, independent third-party brand mentions, YouTube and video as genuine expert assets, reviews and community discussion rooted in real customer experience, Google Preferred Sources and Search profiles where eligible, social and video Search Console properties, a maximise-coverage distribution strategy, page plus video combinations on buyer-intent topics, and press release or third-party authority tactics kept strictly in the experiment layer. Almost all of this needs human evidence, so the platform records what it can observe and asks for the rest.
- Controls
- 11
- P0 gate controls
- 0
- Hard gates
- 0
Branches and controls
Every control in this pillar, with priority, evidence base and how it is checked
Automated the scan can produce pass or fail evidence on its own. Partly automated the crawl gives a signal, a person decides. Needs your evidence Search Console, logs, business facts or reviews are required; the state stays UNKNOWN until you supply them.
A.A Editorial authority and links 2
| ID | Control | Priority | Evidence base | Checked by |
|---|---|---|---|---|
| A-01 | Backlink strategy must aim to earn genuine editorial references | P1 | Official | Needs your evidence |
| A-02 | Paid, UGC and untrusted outbound links must be qualified correctly | P1 | Official | Partly automated |
A.B Mentions, reviews and community 3
| ID | Control | Priority | Evidence base | Checked by |
|---|---|---|---|---|
| A-03 | Independent third-party brand mentions must be earned through real value | P1 | CorrelationStrong practice | Needs your evidence |
| A-04 | YouTube and video must be used as genuine expert assets | P2 | CorrelationStrong practice | Needs your evidence |
| A-05 | Reviews and community discussion must be based on real user experience | P1 | OfficialStrong practiceRisk | Needs your evidence |
A.C Google and platform distribution surfaces 3
| ID | Control | Priority | Evidence base | Checked by |
|---|---|---|---|---|
| A-06 | Preferred Sources must be used only on eligible sites, as a user preference feature | P2 | Official | Needs your evidence |
| A-07 | Social and video Search Console properties must be set up where supported | P1 | Official | Needs your evidence |
| A-08 | Search profiles must be claimed using real owned identities | P2 | OfficialStrong practice | Partly automated |
A.D Cross-platform coverage and experiments 3
| ID | Control | Priority | Evidence base | Checked by |
|---|---|---|---|---|
| A-09 | Maximise coverage must be used as a distribution strategy | P1 | Strong practice | Needs your evidence |
| A-10 | A page plus real video combination must be tested on high buyer-intent topics | P2 | Strong practice | Needs your evidence |
| A-11 | Press release and third-party authority tactics must stay in the experiment layer | P2 | Strong practiceRisk | Needs your evidence |
Back to the framework hub · How the publish gate uses these controls