A-07 Social and video Search Console properties must be set up where supported

Why it matters

Without these properties, search visibility from social and video content goes unseen, so teams cannot tell which platforms or formats are being found. That leaves distribution decisions based on guesswork. Measuring each surface separately shows where a topic actually performs.

How to implement

1. Verify each social and video account that you own in Search Console.
2. Review top and trending query groups on a regular basis.
3. Check the 24-hour view for sudden rises in visibility.
4. Compare formats, countries and devices to see what works.
5. Export data from each platform and compare how the same topic performs across them.

Checklist

• Verify every platform account that you own.
• Monitor the top and trending query groups.
• Use the 24-hour view to catch sudden rises.
• Compare formats, such as Shorts against long-form and Reels against posts.
• Analyse differences by country and device.
• Use exports across platforms to compare the performance of the same topic.

How to audit

• Check that each owned platform account is verified as a property.
• Check that query groups, the 24-hour view and format comparisons are reviewed.
• Check that country and device differences, and cross-platform topic exports, are analysed.

Related controls

• A-06 Preferred Sources must be used only on eligible sites, as a user preference feature P2
• A-08 Search profiles must be claimed using real owned identities P2
• A-05 Reviews and community discussion must be based on real user experience P1
• A-09 Maximise coverage must be used as a distribution strategy P1
• A-04 YouTube and video must be used as genuine expert assets P2

Sources

• [G22] Analyze social and video content in Search Console